We're delighted to be partnering with Working Families to support Britain's Best Boss competition 2009. At BT, we believe in the power of communication to help make a better world. In the world of work, great communication has a huge part to play in building engaged and effective teams and organisations.

A big factor is simply how good the boss is. Because really great bosses don't just set direction - they also inspire and carry their people with them. They help unleash the full potential of employees, and create the conditions where people can thrive and make the best contribution they possibly can. This understanding is critical to the success of big companies, small businesses and all sorts of organisations right across the UK.

Just as importantly, it's critical to the success of families, communities and our society. So recognising great leadership, and celebrating the exceptional bosses who really make a difference to the lives and the success of their employees, is something we are a 100% committed to and proud to be associated with. And, therefore, we are proud to be associated with Britain’s Best Boss competition.

To find out more about BT and our investments in people and communities, go to www.btplc.com.